The Semantiks brand, in one place.

Foundations, expressions, and resources — everything you need to build with the system.

01 Foundations

The non-negotiables: who Semantiks is and the elements every expression is built from.

Brand Human first. AI second. The story and the rules that hold it. Logo The wordmark, the icon, el punto — and the space they need to breathe. Color Bugambilia over the Lienzo family. Five colors, strict pairings, two modes. Typography Loretta for the voice, Geist for the interface. Nothing heavier than Medium. Motion One curve, three durations. Calm by default, liquid when it matters. Iconography A 16px grid, a 1.5px stroke, and icons that never shout. Voice & tone Short sentences. No hype. The person before the platform. Layout The notch, elevation without shadows, and how surfaces stack.

02 Expressions

How the identity extends: everything derives from the icon.

Graphic system Positive containers, negative windows, conversation modules. The Ikon The motion identity: el punto rides the edge and comes home. Photography Real people, real city. Technology present, never the protagonist.

03 Resources

Official assets, ready to use — and the design system for builders.

Downloads Logo packs, color specs, fonts, and the brandbook. Design System Tokens, components, and install docs for product teams.

Asset pack

Logo pack Color Fonts Brandbook