Skip to content 01 Foundations
The non-negotiables: who Semantiks is and the elements every expression is built from.
Brand Human first. AI second. The story and the rules that hold it. Logo The wordmark, the icon, el punto — and the space they need to breathe. Color Bugambilia over the Lienzo family. Five colors, strict pairings, two modes. Aa Typography Loretta for the voice, Geist for the interface. Nothing heavier than Medium. Motion One curve, three durations. Calm by default, liquid when it matters. Iconography A 16px grid, a 1.5px stroke, and icons that never shout. ” Voice & tone Short sentences. No hype. The person before the platform. Layout The notch, elevation without shadows, and how surfaces stack.